Word: pvc
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Ever wonder what happens to old billboards? Probably not. But French entrepreneur Jean-Marc Imberton and designer Marie-Angèle Godot did, and what they found spurred them to action. "We realized there was a huge problem," says Imberton, of the giant polyvinyl chloride (PVC) advertising posters common to most cityscapes and beltways. "Their lifespan is very short and they're practically indestructible. Some of them stay up for months, others are used only for an evening. We wanted to give them a second life...
Reversible collects the used billboards from Lyons producer La Cotonnière, cleans them, and delivers the scraps to Texyloop, a plant that processes the PVC for reuse. The bags' $66-119 cost helps finance the group recycling effort. And what happens when your bag wears out? Each one comes with a self-addressed PVC envelope so that it can be returned - to be reprocessed. www.reversible.fr
...more information on alternatives to PVC in toys, go to the web site of Joel Tickner, a researcher at the University of Massachusetts at Lowell...
...PVC-free plastic wrap and never let it directly contact food. In fact, you may want to avoid using plastic wrap - try waxed or parchment paper instead...
...your health care provider for phthalate-free medical care, checking pharmaceutical labels for presence of phthalates and, when building or remodeling, avoiding PVC (vinyl) materials that will add phthalates to indoor environments...