Word: pvr
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Dates: during 1999-1999
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...PVR companies, the money may eventually be, as it was for Microsoft, not in the hardware but the software: the interface, program databases, associated content like TV "magazines" to guide users and advertising. (Neither system currently shows ads, but each has discussed future possibilities, including sponsorships.) "Our strategy is to embed it into other boxes," says TiVo CEO and cofounder Mike Ramsay. "We're going to build it into television sets and DVD players...It will eventually get embedded into every device." Ultimately, several companies will manufacture the boxes under license. Philips currently makes TiVo's box, and this month...
...hear PVR companies tell it, advertisers should be delighted, since the marriage of TV and online will make possible interactive ads and the ability to purchase products right off the screen. Changing the ads to include contests or other carrots will encourage viewers not to skip them. "Wait till the end of this commercial, and you can win a Ford Explorer," ventures TV analyst Josh Bernoff of Forrester Research...
Some industry observers have suggested that networks, through a combination of legal threats and investments, might try to pressure makers to drop the skip buttons. But analysts predict that as competition increases (Microsoft's WebTV satellite service will offer PVR-like features later in the fall), nothing short of an outright ban will prevent someone from offering such an option...