Word: px
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Dates: during 1980-1989
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Armed Forces radio broadcasts glum little ads urging G.I.s to use egg timers when they call long distance and to watch for red-tag sales at the PX. "We used to say, 'Come to Europe and broaden your horizons,' " says Major Dennis Pinkham, a public-affairs officer at European Command. "Now that word is out that things are tough, that's kind of a bitter pill to swallow." With many economists predicting even harder times ahead for the shrunken dollar, the pill is most easily washed down with cut-rate beer in the barracks...
...Jill Rodney, daughter of Colonel Dorcey Read Rodney, the commandant, "a little bandy-legged guy, tough as an old boot." Socializing for young married officers and their wives was both formal and innocent -- tuxedos or dress blues for the men, 15 cents movies and milk shakes afterward at the PX. "Your sole purpose in life was to develop your equestrian skills," Schlanser recalls. "Yeah, they paid us to ride and stay in shape," says Colonel James Spurrier, president of the U.S. Horse Cavalry Association. He sounds wistful. A first lieutenant's pay was $125 a month, good money in those...
...country are there industrial-design stars in the European manner, and the transpacific parallel is probably not coincidental. Says Hiroshi Kashiwagi, a professor of art at Tokyo University of Art and Design: "In the wake of World War II, we learned American culture through the designs of goods at PX's -- by way of lamps, shoes, clothing -- not through the English language." And often they learned the banal dialect of mass-market American design...
...group of eight split into three teams; two of them rode in vans loaded with unmarked cardboard cartons while the third left in a 17-ft. outboard motorboat. The van teams entered the huge U.S. Marine base at Camp Lejeune, N.C., through different gates and joined forces at the PX parking lot. They stopped briefly at Second Division headquarters, then drove to an on-base junior high school, where hundreds of unsuspecting students were attending classes. The boat team, meanwhile, sneaked undetected onto the base on the New River and, according to plan, faked engine trouble along "Generals...
...imagery of the visitors' PX: the white gleam of refrigerators and stove enamel, the iconography of GE and Hoover, so utterly different from the traditional dimness of the Japanese house and the mandatory drabness of wartime, with its austerity colors and nocturnal blackout. On a popular level, the war had caused an immense disenchantment with traditional Japanese architecture, wood and paper: "weak" materials, which burned. Concrete and steel were the substances of a victor culture, and the huge termitary cities of Japan were rebuilt with them...