Word: px
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...Army and Air Force men and their families stationed in 27 countries, payday usually means a visit to the PX, the world's biggest exclusive shopping preserve. Last week the payday rush was on in 5,933 PXs, helping to make the Army and Air Force Exchange Service rank in dollar volume below only Sears, Roebuck, J. C. Penney, Montgomery Ward and F. W. Woolworth among retail chains. To maintain its place as one of the U.S. military's greatest fringe benefits, PX branches stock up to 30,000 items, sell everything from underwear to refrigerators...
...become so big, the PX has changed greatly since its founding 65 years ago to sell horse blankets and snuff. From the raggle-taggle mobile units and Quonset huts that most G.I.s remember at the end of World War II, the PX system has moved into fancier quarters, now includes shopping centers the size of a city block. They are designed to meet the needs of the new-style serviceman and his family. Eighty-seven percent of all officers and some 50% of all enlisted men are married, with an average of two children. Says the wife of a sergeant...
...blue-eyed Quartermaster Corps planning expert. From his office at worldwide exchange headquarters in Manhattan, General Laux commands a retailing complex that could demand the services of a $200,000-a-year executive in the world of business; he does the job for $16,725 a year. Of the PX's 67,500 employees, some 44,000 are foreign nationals working abroad. This mix sometimes presents problems. In Morocco, faced with native snack-bar waiters who spoke only Arabic, the PX had to set up a system of poker chips to place orders: red for a hamburger, blue...
...starlets, huge signet rings and narrow, pointed shoes. Commander Blair, 43, is a brash, talkative Texan who describes Moulay Hassan as "one of the most able men alive today." As public relations officer at the U.S. naval base at Kenitra, Blair kept the prince supplied with gifts from the PX. He further endeared himself to court circles by presenting attractive Princess Lalla Aisha, 29, with a cowgirl outfit donated by Dallas' Neiman-Marcus specialty store, and by flying four prairie dogs from Texas to Morocco for the King's private...
...network of Solidarity Councils with the motto, "Lightning from the Sky." The purpose of the councils: to take care of such matters as supplying fuel, guarding against floods, and urging villagers to report on anyone suspected of being a Communist or a rebel. Furthermore, through a kind of super PX that just grew and grew in the past year, the army also runs a financial empire that even U Nu would find hard to dislodge. Among its activities: a bookshop, bank, import-export bureau, bus company, electrical-appliance outlets, a fuel-supply firm, a department store, a shipping line...