Word: pyjamas
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Dates: during 2000-2009
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...SNCF rail company, says it was obliged to refuse a poster for Coco, Before Chanel because it violates a 1991 law "prohibiting all direct or indirect advertising" for tobacco or alcohol in most public venues. Under that ban, Métrobus reasoned that the poster's shot of a pyjama-clad Tautou holding a flaming ciggie aloft in a typical pose of the real Chanel could be interpreted as an encouragement to light up. It's not like anyone in France ever needed much prodding to do that. But Métrobus decided to play it safe, and asked Coco...