Word: pyles
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Dates: during 2000-2009
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...toys and a trading-card game. Fueling that growth is Dohring's advertising pitch, which has attracted some major, if reticent, clients. Disney, General Mills and Universal Pictures, contacted by TIME to discuss their business with Neopets, declined to comment. Asked about McDonald's association with the site, Kathy Pyle, the fast-food company's director of kids' marketing, said, "McDonald's wants to be integrated into the online experience. We have been doing it for entertainment purposes, not directly selling." McDonald's, however, is offering Neopets toys in Happy Meals, cross-promoted on the site...
...before even a single drawled word is spoken: We are red-state guys; we can bring the fight to Republican territory. As Edwards puts it, "I can beat Bush in the West, the Midwest, the East and"--at this point he twangs his voice to sound approximately like Gomer Pyle--"talkin' lahk this--in the Sowth...
...evocation by Pyle and Faas of war-era Saigon and the world's "first living-room war" is brisk and familiar: the heart-stopping nosedive into Tan Son Nhut airport to avoid sniper fire; the U.S. military's "Five O'Clock Follies" briefings; as well as the discovery that TIME's chief Vietnamese reporter was a spy for the North. I read it with the nagging sense that once you've read all journalistic memoirs from 'Nam, you've still only read one (and it's called Dispatches...
...been counted among the military MIA-and a further two years before a JTF team started excavating Site 2062, sifting through earth and, in JTF parlance, "broken aircraft s___" for the tiniest bone fragment or tooth. Single bicuspids have been enough to identify some MIA, notes Pyle, as Vietnam was the first war in which the U.S. government kept dental records of every soldier. But Site 2062, a remote hillside near the Ho Chi Minh Trail, divulged few secrets beyond that mangled Leica and a sports watch that spookily survived the crash and ticked for another two days...
...With Faas' input, Pyle has written a breezy, anecdotal and occasionally poetic book. But it is too much of a tribute to really penetrate the psyches of men as complex and-in all probability-slightly disturbed as, say, Potter, who kept a duffel bag of guns and hand grenades in his Saigon apartment. Another unpopular war broke out as I finished reading Lost over Laos, and I suspect that's what gave it much of its resonance. So did the sudden, sobering thought that-with the never-ending war on terror taking journalist friends to ever more hostile places...