Word: pyongyang
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Dates: during 2000-2009
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Clinton ended up as Obama's Secretary of State, so on Aug. 3, her husband Bill--no slouch in the high-stakes-diplomacy department--flew to Pyongyang to execute Obama's strategy. On Aug. 4, after meeting with Kim, he took Lee and Ling home to California...
...already had an exclusive set of photos from inside hospitals, schools and even Pyongyang's elite military academy. But the idea of being the first Western photographer to visit a North Korean factory was very tempting. I asked for a list of industries where Korea was looking for foreign investment. One of them, chocolate, sounded particularly strange for a country never far from the brink of starvation. (See rare pictures from inside North Korea...
After I left Pyongyang, I began searching for a journalist willing to pose as a chocolate consultant. Eventually I found Antoine Dreyfus, a reporter for a French weekly. He would travel to North Korea under the pretext of doing a market study for the confectionary industry. I would return to Pyongyang with him, playing his assistant with a background in product marketing...
...studied chocolate production and assembled props: a fake business website, false business cards, product catalogues and samples. In February I was back in Pyongyang. I passed through passport control without a hitch and that evening Antoine and I were invited to a lavish dinner followed by karaoke. Two heavily made-up girls crooned as the screens displayed lyrics over images of charging tanks and rapidly firing surface-to-air missiles. I already knew the songs...
...cocoa, milk and sugar. I would present our marketing proposal. Traditional advertising mediums such as billboards, magazine, and television advertisements are forbidden in Korea, so I had an alternative plan to create a nation of chocolate lovers. (See pictures of the New York Philharmonic's historic concert in Pyongyang...