Word: pyorrhea
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...Pyorrhea seizes...
...great has been the success of this campaign of ominous warning, that a fortnight ago a rival dentifrice-maker was driven to spread across an entire page of the Saturday Evening Post, a retaliatory question: "IS PYORRHEA BEING OVER-EMPHASIZED...
...Forhan Co. does not monger its dentifrice as a cureall. Its conservative advertisements typically declare: "If used regularly and in time, Forhan's checks or prevents pyorrhea. ... If you already have pyorrhea see your dentist for treatment and start using Forhan's." But always the fear-slogan is repeated: "Pyorrhea steals upon you like a thief in the night. . . . Pyorrhea seizes four out of five...
Obviously one method is by an appeal to fear. The wary consumer may be convinced that some dread disease will steal upon him if he does not use a certain dentifrice. Most conspicuous in this field of advertising is the Forhan's slogan: "Pyorrhea seizes four out of five...
...RESULT of the Life Extension Institute's recent examination of nearly 17,000 of the Metropolitan Life Insurance Company's policy holders seems to indicate that a great" many people are needlessly alarmed about the fate of their teeth. Only 1 in every 20 had pyorrhea-only 5.7% between the ages of 35 and 44; only 7.1% between 45 and 54; only 7.4% past 54. Such statistics are all against pyorrheapanic. . . . For SIXTY YEARS the makers of Dr. Lyon's Tooth Powder have believed that the purpose of a dentifrice is to encourage the regular daily brushing...