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Word: pyorrhea (lookup in dictionary) (lookup stats)
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...Pyorrhea seizes...

Author: /time Magazine | Title: Pyorrhea | 2/7/1927 | See Source »

...great has been the success of this campaign of ominous warning, that a fortnight ago a rival dentifrice-maker was driven to spread across an entire page of the Saturday Evening Post, a retaliatory question: "IS PYORRHEA BEING OVER-EMPHASIZED...

Author: /time Magazine | Title: Business & Finance: 4 out of 5 v. 1 out of 20 | 8/2/1926 | See Source »

...Forhan Co. does not monger its dentifrice as a cureall. Its conservative advertisements typically declare: "If used regularly and in time, Forhan's checks or prevents pyorrhea. ... If you already have pyorrhea see your dentist for treatment and start using Forhan's." But always the fear-slogan is repeated: "Pyorrhea steals upon you like a thief in the night. . . . Pyorrhea seizes four out of five...

Author: /time Magazine | Title: Business & Finance: 4 out of 5 v. 1 out of 20 | 8/2/1926 | See Source »

Obviously one method is by an appeal to fear. The wary consumer may be convinced that some dread disease will steal upon him if he does not use a certain dentifrice. Most conspicuous in this field of advertising is the Forhan's slogan: "Pyorrhea seizes four out of five...

Author: /time Magazine | Title: Business & Finance: 4 out of 5 v. 1 out of 20 | 8/2/1926 | See Source »

...RESULT of the Life Extension Institute's recent examination of nearly 17,000 of the Metropolitan Life Insurance Company's policy holders seems to indicate that a great" many people are needlessly alarmed about the fate of their teeth. Only 1 in every 20 had pyorrhea-only 5.7% between the ages of 35 and 44; only 7.1% between 45 and 54; only 7.4% past 54. Such statistics are all against pyorrheapanic. . . . For SIXTY YEARS the makers of Dr. Lyon's Tooth Powder have believed that the purpose of a dentifrice is to encourage the regular daily brushing...

Author: /time Magazine | Title: Business & Finance: 4 out of 5 v. 1 out of 20 | 8/2/1926 | See Source »

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