Word: pyralin
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...made largely because the late John J. Raskob, the treasurer of Du Pont, had recommended that Du Pont waste no time getting into the young auto business. Raskob's recommendation had also stated: "Our interest in [G.M.] will undoubtedly secure for us the entire Fabrikoid [artificial leather], pyralin [celluloid], paint and varnish business . . ." But Pierre du Pont declared: "There was no discussion whatever [of this]. It was an unimportant statement ..." The only reason, said he, that Du Pont had bought into G.M. was to "get a good investment. . ." It was forced to invest millions more...
...Lammot du Pont wrote his brother Pierre listing as "O.K." those G.M. units which were buying 100% of their paint, Fabrikoid (artificial leather) and Pyralin (plastic windows for side curtains) from Du Pont. Those who were not buying 100% were either classified under "good reason" or "no reason." Lammot added that Du Font's sales department "wouldn't mind seeing things going a little faster...
This car, which Dr. Bridges calls "Lightning Bug," looks something like the Dymaxion designed by Architect Richard Buckminster Fuller (TIME, June 12, 1933), but is smaller and squattier. It is almost perfectly streamlined, even the license plates and tail-lamp being recessed into the body and covered with Pyralin windows flush with the streamlining. There are no door handles; the doors must be opened with special keys. Dr. Bridges pronounced the Lightning Bug crash-proof and carbon-monoxide-proof. "My whole aim," said he, "was to show what could be done to attain safety, economy and readability in a small...
...Canada Dry ("Champagne of Ginger Ales"): $1,449,191 as against $1,273,528. Bethlehem Steel Corp. (Charles M. Schwab, Eugene G. Grace): $7,914,046 as against $10,666,718. E. I. du Pont de Nemours Co. (smokeless powder, explosives, rayon, dyestuffs, paint, varnish, alcohol, pyralin, cinema film, ammonia, nitric acid and 23% of General Motors common stock) : $30,125,125 as against $21,436,642. Telautograph Corp. (point to point handwriting device): $144,103 as against $124,302. John R. Thompson Co. (120 restaurants) : $667,656 as against $769,024. Barker Bros. Corp. (furniture, rugs...
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