Word: pyramidic
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...consequence of the higher price tags is that companies are no longer willing to ante up for anyone besides those at the top of the pyramid. "There's no real middle layer anymore," says Adidas global-communications chief Jan Runau. And the endorsement deals are becoming longer term. "If you get a crack at potentially the most compelling Olympic athlete to come around in a long time, I don't think you want to do a one-year deal," says Phelps' agent, Peter Carlisle, who heads the Olympic division of sports marketer Octagon. Phelps' contract with Speedo--and the accompanying...
64¢ Estimated cost of the daily portions of fruit and vegetables the federal Food Guide Pyramid recommends...
...fully set, I turn my attention to the fireplace. Fortunately it had only been two years since I last watched someone start a fire and only 11 since I had walked out mid-way through the intro meeting for the Cub Scouts and I remembered something about a pyramid. In just 45 minutes I build an impressive looking tower of sticks of varying sizes, filled on the inside with crumpled newspaper. It burns brilliantly—just long enough for me to take a proud, paternal photograph—before the paper burns away and the tower remains, singed...
...columns, the floors above could still hang from the trusses. But engineering isn't just what military strategists call a force enhancer. In the right hands, it's also a path to new kinds of beauty. Just look at Piano's diaphanous London Bridge Tower, a slender glass pyramid that forms a glistening stalagmite against the old city's skyline. The MOMA show is co-curated by Guy Nordenson, a well-known structural engineer, and Terence Riley, the museum's chief curator of architecture and design, who says he decided to do it after seeing the first Spider-Man. ("That...
Nestle's experiences with the Department of Health and Human Services, which runs the CDC, and the Department of Agriculture, which controls the food pyramid, have convinced her that responsibility for messages on nutrition should be moved someplace less subject to political pressure. She is not alone in thinking so. In May, Senators Ted Kennedy and Peter Fitzgerald proposed a bill that would transfer authority to the Institute of Medicine, part of the National Academies of Science. "This legislation would give us a new general in the war on obesity," says Illinois Republican Fitzgerald...