Word: pyrethrum
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...came the Kikuyu deep veneration of their mountain and the earth of its endless slopes. The Kikuyu looked with bitterness on the 12,700 sq. mi. of land especially reserved for European settlers, the rich "white highlands" whence comes most of Kenya's lucrative coffee, tea, sisal and pyrethrum. The whites in rebuttal said that their highlands were never Kikuyu territory but a neglected no man's land between contending tribes, and that the Kikuyu had badly farmed their own reserve north of Nairobi, leaving it poor and eroded...
...Consumers Research to become the best-known tester of consumer products in the U.S. Paying himself a starting salary of $10 a week, Kallet and five technicians issued monthly Consumer Reports, advised readers how to save money on everything from tooth paste (use precipitated chalk) to fly spray (mix pyrethrum powder and kerosene). By this year 900,000 subscribers were paying $5 a year for the reports, and the Union had 75 part-time shoppers in 50 cities, a headquarters staff of 175, an automobile laboratory in Connecticut, a textile laboratory in Massachusetts...
...Years in 50. Blundell arrived in Kenya 19 years ago as a farm apprentice. He carved out a farm from the virgin bush, and now owns 1,200 acres of asparagus, pyrethrum (a plant from which insecticides are made) and dairy-cattle country in the lush Subukia valley. In World War II, he molded a pioneer battalion of brawny East African tribesmen into a crack combat unit, led them through the Ethiopian campaign. Blundell's business connections (breweries, newspapers, canneries) and his bluff man-to-man likableness soon won him the job of leader of the white settlers...
Ever since DDT came out of the laboratory two years ago, chemists have been trying to improve on the "wonder killer." Last week a Britisher announced his entry: "Activated DDT," a concoction of pyrethrum...
...mixture of quick "knockdown" pyrethrum and DDT has been used in many preparations, notably the U.S. Army's "aerosol" insect bombs, now being sold to U.S. householders. But Activated DDT is supposed to penetrate an insect's chitin (outer skin) and reach its nervous system more surely than previous mixtures...