Word: qiana
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Dates: during 1960-1969
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...made fiber named nylon. Since then, Du Pont has continued to mount an impressive list of synthetic firsts in textile fibers, including Orlon, Dacron and Teflon. Last week at a press preview in Manhattan's First National City Bank Building, the chemical Goliath unveiled its latest unnatural discovery: Qiana. (Pronounced...
Boasting qualities that are superior to the most luxurious silk fabrics, Qiana gives all the appearance of silk-from the luster of its surface yarn to its light weight, drape and color. Added to this, exotic sounding Qiana-a computerized combination of random letters-is a practical drip-dry wonder that can be machine-washed and still resist wrinkles...
...Font's Chattanooga, Tenn., pilot plant took on Pentagon proportions. To the trade, it was known simply as "Fiber Y." Even at the press preview, Du Pont took no chances of leaking the process before it hits the market at year's end. Six models wearing Qiana garments were escorted by armed guards to prevent any overanxious competitor from the common practice of snipping a sample swatch...
...about $5 to $8 per pound (versus $9.30 for silk), will be found initially only in women's fine apparel, but eventually will be used in all types of clothing. For Du Pont, whose sales and profits, after a long lag, have shown an upturn this year, costly Qiana is not expected to mean an overnight boom. It will, however, take the company into a new area-and help offset sagging textile profits caused by overproduction...