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...fall, "we'll probably see Sarkozy's number jump anywhere from 5% to 10% thanks to the coverage of this visit to London - even though it won't actually produce anything concrete," says Delafon. That will only get Sarkozy so far, though. Amid the castle walls, fudge shops and quaint tearooms of Windsor, the fairytale town just outside London where Sarkozy was hosted by Britain's Queen, one visiting French schoolgirl recognized a "great president" in Sarkozy, let down only by "promises he's not kept." When he returns to France, things for Sarkozy will no doubt be tougher. With...

Author: /time Magazine | Title: Sarkozy's Conquest of London | 3/27/2008 | See Source »

...both Adidas and the smaller Puma. Jets quarterback Joe Namath paraded around Manhattan in the 1970s in his swanky white Puma sneakers, and fans bought hundreds of thousands of pairs. Namath had an unprecedented deal: $25,000 a year, plus 25 for each shoe sold. Quaint, isn't it? The competition for star endorsers would define the battle for sporting-goods supremacy. By the time soccer star Beckham signed on in 2007, Adidas committed to a lifetime deal reportedly worth more than $600 million. Says author Smit: "It was the ultimate destination of a ride that had taken sports from...

Author: /time Magazine | Title: Business Books | 3/13/2008 | See Source »

...counted out. The list of particulars went on without end: He lacked the money, the connections, the Washington advisors and the endorsements. He was too openly religious. He had a funny last name and crooked teeth, and the fiscal conservatives didn't trust him. His books offered oddly quaint instructions, like "report litter" and "don't swear." He had once supported the release from prison of a rapist, Wayne DuMond, who went on to commit murder. His campaign staff could, for a time, be counted on one hand, then two. He was never expected to be a serious factor...

Author: /time Magazine | Title: Huckabee's Improbable Insurgency | 3/6/2008 | See Source »

...television). Told to ‘shut up” and otherwise antagonized, Mr. Buckley lashes out: “Listen, you queer. Stop calling me a crypto-Nazi or I’ll sock you in the god-damn face, and you will stay plastered.” Quaint postwar vernacular aside, the moment, somehow benign on the page, seems pretty ugly on video, in the light of day. From understandable rancor and an articulate tongue springs this petulant slur; Buckley seems at once less like a cultured commentator, and more like a prep-school prat, bullying...

Author: By James M. Larkin | Title: Ex-Guise and Videotape | 2/12/2008 | See Source »

...Romney's private-sector experience, McCain's almost quaint message of fiscal conservatism - he repeats the line "If only we could cut spending" to the point of parody - resonated among the many voters who were looking for answers to Florida's economic slump. Fifty percent of those who turned out Tuesday said that the economy was their most important issue, and McCain won those voters by 38% to 35%. Explains Steve Schmidt, a senior McCain adviser, "People understand the difference between a very good salesman and a commander in chief...

Author: /time Magazine | Title: McCain Disproves the Doubters | 1/30/2008 | See Source »

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