Word: quakeproof
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Urban designers imagine what a quakeproof L.A. might be like...
Selling Immortality. Next came "shock tactics," a series of suave radio commercials about what Eaton later called "the one purchase everybody has to make." Next, the builder boosted sales by offering waterproof, fireproof, wormproof and even quakeproof vaults. Every morning he called his salesmen together and started the day with a prayer and a pep talk. They must always remember, he told them, that they were selling immortality...
...killing 34 rescuers. From the Canal Zone, U.S. C-47s flew in medical supplies and a Red Cross team. "We have not lost our courage," said Galo Plaza. "Neither Ambato nor Ecuador shall cry any more, but begin to work." Ambato, he said, would be rebuilt as a modern, quakeproof city...
Named the New Fraternity Hospital, it is of steel, theoretically quakeproof. It stands beside the park where 32,000 people perished during the earthquake. It cost $1,500,000. The frugal administrators still have two millions of U. S. money with which to endow it permanently as a free hospital, containing 248 beds, facilities for 600 outpatients...
Reconstruction. Tokyo is to be rebuilt "quakeproof and fireproof." The Japanese Government proposes to raise a billion-dollar loan for reconstruction purposes, part of which will be raised...