Word: quaker
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Favorite cereal: I knew you'd ask that. I like cereal a lot. My favorites include: Quaker 100% Natural, Rice Krispie Treats Cereal--it's great. I can't remember the specific name, but Chex makes a great graham cracker-flavored cereal. And finally, there's a cereal called "Heartland," which is simply divine. Basically, it's granola, but very wicked, dessert-like granola...
...Cola and McDonald's have advertised to Hispanics in Spanish since the 1960s. But the value of ethnic targeting was not fully appreciated until the 1970s, when corporations discovered that African Americans were spending upwards of $250 million a year on consumer goods. Big marketers like Philip Morris and Quaker Oats learned how to penetrate this market, gradually winning praise and customers with ads depicting blacks in positive and nonstereotypical roles. Says Ken Smikle, publisher of Target Market News, a newsletter that specializes in African-American marketing: "Corporate America went to ethnic- marketing school on black consumers...
...Shapiro, Pennsylvania (So., F) West Chester, Pa.--Scored both goals in a 2-0 Quaker victory at Yale to clinch the Ivy title. --Compiled by the Ivy League office
SOUTHERN COMFORT ADS: Ads for the drink of choice of 4-by-4 owners are running in slick magazines like Elle and Spin and feature dreadlocked guys playing the saxophone. Next, Quaker State motor...
Betten's all-around performance helped Pennsylvania destroy Columbia, 36-7, is one of only two league games this weekend. (Dartmouth topped Yale, 31-14, in the other.) The Quaker defense is becoming one of the nation's best--now ranked 11th in rushing defense, 12th in passing defense, 17th in total defense and 11th in scoring defense in Division...