Word: quaker
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Book of Detroit, Last week J. B. Book Jr., began another of his enormous Detroit buildings. He already has the Book-Cadillac Hotel and the Book Building. The new one, to be called Book Tower, will be the tallest structure in the world-81 stories, 873 ft. Quaker Oats. Dropsical watchmen have long importuned like unfortunates to avail themselves of some favored herb. Recently, perfumes, automobiles, Florida resorts advertised as among their purchasers New York and Philadelphia bluebloods. Most advertising managers forget that the majority of Americans are neither watchmen nor bluebloods; one astute man did not. Last week appeared...
...famed Quaker Oats Company of Chicago does not confine its knowledge of psychology to America. Realizing that worshiping Japanese ape their divinely-descended royalty, sagacious salesmen foisted puffed-wheat upon the slant-eyed public by a gift to the Crown Prince of an elaborately engraved box just the size of a carton containing three dozen packages of cereal. Exploiting Reputation. Last week a group of Manhattan bankers and labor leaders furbished up a new sort of bait to attract the $6,000,000,000 to $7,000,000,000 which U. S. labor accumulates each year. These men gained control...
...Quakery by decreeing as first "special issue" of Vanity Fair ever published, a Sesquicentennial Number. Though the Sesquicentennial achieves little prominence except its mention on the cover, an arraignment of Manhattan's last theatrical season in 67 compressed capsules of reproof give to the issue an appropriate Quaker tone. Mr. George Jean Nathan, a critic steeped in theatre lore, discerning though scurrilous, able though loud, composed the 67 indictments with nice variety of language. A few follow...
...advertising agencies Lord & Thomas was the only one for them was the colossal task of Albert D. Lasker, president. To know how he went about that task, and thus to comprehend how Lord & Thomas got in a position to inject all sorts of things into your life-Palmolive soap, Quaker Oats, Lucky Strike cigarets, Kotex,* among other things-you need a picture of the ruddy-faced German-Jew who, as a rich man's 15-year-old son in Galveston, Tex., writhed at the thought of being known as "old Lasker...
...Junior race Penn was never threatened throughout the mile and three-quarters course. The Quaker seconds jumped into an initial lead rowing the high stroke of 40 and then dropping the beat a few points to a strong steady Jail they continued to draw away from the other two boats. At the finish they had at least a three and a half length advantage over Tech, which was in turn leading Harvard by something under a length...