Word: quakerly
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What they're all worked up about is the U.S. sports-drink market, a billion- dollar retail segment that has been growing about 10% annually. It will take world-class contenders like these to unseat the defending champion, Quaker Oats Co.'s Gatorade, which accounts for some 90% of nationwide sales. , Like Kleenex in the tissue market and Xerox among copiers, Gatorade has become the generic word for sports drinks...
...University of Florida nephrologist, Dr. Robert Cade, concocted Gatorade in 1965 to sustain the school's football team. The Stokely-Van Camp Co. acquired the formula and turned the drink into a moneymaker, before being acquired by Quaker in 1983. "Though it may have been developed a long time ago," says Gatorade's Dyer, "nobody has been able to come up with a way that will improve how the product works...
...Quaker's Goldberg and Kim Khourm snatched the fifth and sixth singles against freshmen Agata Passent and Kendra Harris to even up the score...
Pennsylvania is the up-and-coming team of the Ivies. Underclassmen Jerome Allen, Shawn Trice and Barry Pierce are already the heart of the Quaker squad...
...Quaker Co-Captains Dionne Anthon and Jen Dorfmeister both had quiet evenings, netting five and six points respectively...