Word: quakerly
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Despite playing a solid game, Penn couldn't put together an extended scoring streak. The Quakers pulled within eight points at the 6:10 mark, but Harvard quickly stifled any hopes of a Quaker comeback...
Another church-affiliated institution, Phillips University in Enid, Okla. (enrollment: 960), was approached last spring by Kyoto Institute of Technology, which offered $24 million for the entire school. Phillips' president, Robert Peck, refused. "Colleges are not bought and sold," he says. "We're not Quaker Oats." But he was under intense pressure to accept the offer from Enid's town fathers, who in March 1988 paid $14.3 million to keep the campus afloat, and now charge the university rent. As a compromise, Peck let Kyoto underwrite a summer program for up to 50 Japanese students...
CINDERELLA FOOD OF THE YEAR Discovered to be a crunchy ally in the dietary war against cholesterol, previously unglamorous oat bran has experienced a jump of 600% in sales this year for the Quaker Oats Co. alone. Health buffs are sprinkling this supposed miracle on virtually everything, even high-fashion muffins. Only the farmers seem unenchanted. Oat bran still brings a far lower price than corn and barley, and so is not likely to be given more acreage...
...sales of the candy leaped 66% in three months -- film pitches have become a bustling field. Ray-Ban sent 500 pairs of sunglasses to director Oliver Stone for his new feature, Born on the 4th of July. A scene in Cocoon: The Return was reshot so that Quaker Instant Oatmeal could be displayed more prominently. Companies are now lined up around the block trying to get their backhoes, champagne, reclining chairs and running shoes into the movies...
...fare. Result: animals that smell good, have shiny coats and do not excitedly jump about. Even the pet-food giants, which control most of the $6 billion industry, have started toeing the health-food line. Last year Ralston Purina introduced O.N.E., or Optimum Nutrient Effectiveness, for snooty canines. And Quaker Oats has revamped its Cycle products for young, old and overweight dogs...