Word: qualifyingâ
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Obviously, a domestic Olympics is the most desirable of all. Because the U.S. is host, several American teams that ordinarily might have difficulty qualifying???soccer, field hockey, team handball?are admitted automatically. The U.S. is also entitled to select "demonstration sports," and has chosen baseball and tennis. With American competitors in such abundance, Wolper thought $200 million would not be unreasonable. Outbidding CBS, NBC and an independent consortium that included Norman Lear, ABC paid $225 million. Including foreign rights, broadcast revenues should exceed $300 million, one-third of which goes to the International Olympic Committee...
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