Word: quant
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...that she presides serenely over London's mod fashion establishment at the mellowing age of 32, Designer Mary Quant, the grand old lady of miniskirts and hippy styles, decided that it was time to reminisce. In Quant by Quant, a precocious autobiography, she gaily details the way she broke into hot couture with her husband and business manager, Alexander Plunket Greene. "We were mad; the whole thing was hysterical," writes Mary, recalling the opening of their famous Bazaar shop in Chelsea. "The trade ignored us, they laughed at us openly." But she gives high fashion the needle right back...
...birthday list as Members of the Order of the British Empire, an honor the shaggies won for all the cash that their noise had contributed to the empire's balance of payments. This time, for rather the same reason, Her Majesty named fab Fashion Designer Mary Quant, 32, doyenne of the Chelsea group's knee-baring, hippy styles, as an officer of the O.B.E. Her fad is siphoning so much loot into Albion that the Queen ranked Mary one full notch up on the Beatles...
...Prince Charles is firmly in the longhair set. In Harold Wilson, Downing Street sports a Yorkshire accent, a working-class attitude and a tolerance toward the young that includes Pop Singer "Screaming" Lord Sutch, who ran against him on the Teen-Age Party ticket in the last election. Mary Quant, who designs those clothes, Vidal Sassoon, the man with the magic comb, and the Rolling Stones, whose music is most In right now, reign as a new breed of royalty. Disks by the thousands spin in a widening orbit of discotheques, and elegant saloons have become gambling parlors...
...market, Wards and Penney have signed up name designers. Wards (last year's total sales: $1.8 billion) has twelve international designers, among them Jacques Heim, Rudi Gernreich, Fabiani and Clodagh of Dublin. J. C. Penney's (1965 sales: $2.3 billion) "Young Junior" look is by Mary Quant, Mitzou of Madrid, Ariel of Paris. Sears (1965 sales: $6.9 billion) calls its collection "Junior Route 1966," describes it as "young, racy, right in style." The catalogue companies have not, of course, completely forsaken the good old-fashioned bestsellers. For livestock raisers, Sears still offers its "Ee-Zz Off Dehorner...
...sold a lot of dresses. And the biggest surprise of all is that the whole gas of a package had not been dreamed up in the pop-happy U.S. but in austere old England. As a matter of fact, the package had been tied up and delivered by Mary Quant, who at 31 is the dean of Britain's new-wave designers. Says she: "The music and the new clothes are inseparable...