Word: quanxin
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Dates: during 2000-2009
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...Michael Jordan PDA. Zhang, a savvy marketer, was the first Chinese PDA manufacturer to understand the role of whim and fashion in the industry. He turned his product into a household name with the help of a massive television advertising campaign featuring China's debonair movie heartthrob, Pu Quanxin. Zhang has also proved to be a clever distributor. He secretly installs a bar code in each PDA so when his reps visit retail shops, they can detect when distributors poach on one another's territory. But Zhang's magic bullet in the PDA wars is a sleek regulation-blue Police...
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