Word: quart
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Dates: during 1950-1959
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...makes him, his wife and three children no more than glorified peons on their cash-conscious street in Westport, Conn. His wife Betsy is a brunette charmer with pronounced but somewhat whimsical notions of budgetary discipline ("No more homogenized milk . . . We're going to save two cents a quart and shake the bottle ourselves...
...keep ahead of the pack, Anheuser-Busch's President Gussie Busch has taken over the sales job personally, is kicking off a record $14 million advertising campaign to plug his beer; to tempt the TV-watching home market he has brought out new four-fifths-of-a-quart bottles, plus 16-oz., 10-oz. and tiny 7-oz. "ladies' size" bottles. As a running mate for premium Budweiser, the company has developed a brand-new, cheaper (5? to 10? a bottle) beer called Busch Lager, is now test-marketing it in St. Louis and Texas in the hope...
...Schlitz, which once loaded its beer with vitamin D, is spending millions on TV advertising, has brought out 16-oz. cans to tempt the home market, and a new, specially treated paper cup to make beer taste better at ball games. Milwaukee's Pabst also has half-quart sizes, is pushing an "Ice-Pak" beer cooler for the summer trade and a new "four-pak" carton, has even set up a special "gustametric" laboratory to test beer flavor on a scientific basis by charting the tastes of a dozen beer drinkers. Together, Pabst and Schlitz have spent $35 million...
Compared with other more complex organs, the bladder has a relatively simple structure and function. It is a remarkably elastic, muscular sac lying in the pelvic cavity. It receives urine from the kidneys through two slender tubes called ureters, expands to pint or even quart size as it stores urine, then contracts and discharges it from the body through a third tube called a urethra. People with no bladders, or with diseased bladders, usually live in great discomfort and with considerable danger of serious kidney infection...
Grapefruit Juice. Fresh, unsweetened grapefruit juice was put on sale by Golden Gift Inc., of De Land, Fla., following the success of its fresh orange juice. Now marketed in New York only, it will soon be sold nationally. Price: around 30 cents per quart...