Word: quart
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GIANT MILK BOTTLES, first introduced on a large scale several years ago, are overtaking tbe standard one-quart size in U.S. homes. So far in 1955, says the Glass Container Mfrs. Institute, dairymen are selling 20% of all fluid milk in either two-quart or one-gallon bottles...
White Lightning is produced from a mash of 85% corn. 15% malt -no rats, snakes or lye. It is aged less than 30 days, and then the aging process is stopped by storing it in uncharred. paraffin-lined barrels. At $4.40 a quart ($2.25 a pint), it costs less than most aged amber whiskies but slightly more than moonshine ($3.50 to $4 a quart). North Carolinians snapped up the first consignment."Man," said one satisfied customer last week, "that's just like I was raised...
...makes him, his wife and three children no more than glorified peons on their cash-conscious street in Westport, Conn. His wife Betsy is a brunette charmer with pronounced but somewhat whimsical notions of budgetary discipline ("No more homogenized milk . . . We're going to save two cents a quart and shake the bottle ourselves...
...keep ahead of the pack, Anheuser-Busch's President Gussie Busch has taken over the sales job personally, is kicking off a record $14 million advertising campaign to plug his beer; to tempt the TV-watching home market he has brought out new four-fifths-of-a-quart bottles, plus 16-oz., 10-oz. and tiny 7-oz. "ladies' size" bottles. As a running mate for premium Budweiser, the company has developed a brand-new, cheaper (5? to 10? a bottle) beer called Busch Lager, is now test-marketing it in St. Louis and Texas in the hope...
...Schlitz, which once loaded its beer with vitamin D, is spending millions on TV advertising, has brought out 16-oz. cans to tempt the home market, and a new, specially treated paper cup to make beer taste better at ball games. Milwaukee's Pabst also has half-quart sizes, is pushing an "Ice-Pak" beer cooler for the summer trade and a new "four-pak" carton, has even set up a special "gustametric" laboratory to test beer flavor on a scientific basis by charting the tastes of a dozen beer drinkers. Together, Pabst and Schlitz have spent $35 million...