Word: quarter-hour
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Even before the bout started, the young pretender to the heavyweight title assumed the prerogatives of a champion. Floyd Patterson, 21, made Archie Moore, the fading patriarch (39, going on 43) of the prize ring, cool his heels for a quarter-hour before weighing in. Outployed for perhaps the first time in his garrulous career, Moore sulked silently through the ceremony...
...Peace lasts 3½. The Ten Commandments, which Cecil B. DeMille expects to release in the next couple of weeks, tops that by a long quarter-hour. In such company, Producer Michael Todd's mighty slice of Jules Verne's 19th century globaloney, since it is only two hours and 55 minutes long (not counting intermission), seems a relative runt; but what the thing lacks in length it more than makes up in what showmen call "holler...
Last week the 5O4th, made up mostly of green young conscripts from Paris, was flushing out a rebel detachment near Orleansville. After a quarter-hour's firing they came upon five rebel dead, one of them a European with henna-dyed hair. Something about him looked familiar. When soldiers daubed his hair with black liquid dye, there was no disguising the features of Traitor Henri Maillot, his body riddled by 14 bullets fired by the comrades he had deserted...
Whether writing of the 1490s ("It was a nervous night . . . with the dipsey lead hove every quarter-hour . . . the young and inexperienced imagining that they saw lights and heard breakers, the officers testy and irritable, and the Admiral calmly keeping vigil") or of a convoy in the 1940s ("Around the columns is thrown the screen like a loose-jointed necklace, the beads lunging to port or starboard and then snapping back . . . each destroyer nervous and questing, all eyes topside looking, ears below waterline listening, and radar antennae like cats' whiskers feeling for the enemy"), Sam Morison could write...
Although the C.I.O.,. like the A.F.L., has sponsored occasional radio shows to plump for favored candidates or to berate certain legislation, its Vandercook program (annual cost: some $500,000; stations signed: 128) will be its first big-time use of radio. Last year it sponsored 13 weeks of quarter-hour TV shows (Issues of the Day) to boom some of its favorite themes (civil rights, public housing). Issues was a toe-wetting 'operation that gave the C.I.O. some experience for a' once-a-month television show now in preparation and scheduled to start this fall (annual outlay...