Word: quarter
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Dates: during 1930-1939
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...break even at 45% with the old prices, it must now, however, produce at about 55 or 60% to stay out of the red. In an attempt to reach the break-even mark. U. S. Steel Corp. last week suddenly slashed steel rail prices for 1938's fourth quarter $2.50 per ton, bringing them into line with other steel prices, which it left unchanged. Other companies quickly followed suit. Said Iron Age: "While the reductions tend to restrict the possibilities for profit in steel making, this is more theoretical than actual, as there has been virtually no business...
Only once has a backfield as powerful as today's played for a Bruin team. That was on the "Iron-Man" team of 1926. The four starting backs will be McLaughry at quarter, Captain Atwell at left half, O'Leary right half and Hall at full. "Shine" Ball is a triple threat man, dangerous at all times. Last year the Harvard fans did not see much of this back as he suffered a spinal injury the first play of the game. John O'Leary was out last year with injuries. He has earned the nod from Coach "Tuss" McLaughry because...
Greenhood, swimming captain and star diver, has chosen a squad of six men to assist him: Gene Clark '40, miler; Lopey Forbush '39, diver; Dick Grondahl '39, infielder; Jim Lightbody '40, ace quarter-miler; Charlie Lutz '40, basketeer, and Joe Patrick, hockey player. All have won their major H's, and therefore qualify for cheerleading posts...
Last year, when the ground started sliding away from under industrial feet, the axiom seemed due for testing. The networks began 1938 handsomely, ran up the biggest first quarter of their careers (11.4% above 1937's first quarter). The pinch came in April and some heads began to shake. But the axiom seems to be holding true. With an August boom, the networks began pulling out. Last week, gross revenues of the three major chains -MBS, NBC, CBS,-for the first eight months of 1938 came to $46,971,173, neatly topping...
...also true that network contracts are signed on the basis of 13-week periods and continuing contracts hang over from prosperous times into depression months. Radio's big first quarter this year was swelled with much of this continuing business, and it contributed mightily to the handsome gross totals. But the rush to return to the air during the fourth quarter involves another factor. All parts of network-radio's day do not provide the same audience pulling power. To reach the largest and most varied audience, advertisers consider evening time the best, favor most strongly the hour...