Word: quarter
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Dates: during 1940-1949
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...With 64 quarter-hours each week already sponsored, Du Mont claims that its daytime TV is already in the black. NBC, CBS, and ABC have hesitated about daytime TV because they are primarily in the radio business-and radio profits foot the bill for their TV. If the surveys are right, TV cuts deeply into radio's audience, and the networks cannot yet nerve themselves to kill the goose that has been laying golden eggs for 25 years...
...Grange, star of another era and another style of football, is all for the new. Said he: "You like to get spelled off once in a while. If you aren't, it can get pretty rugged in the fourth quarter." In fact, with fresh substitutions entering all the time, fans were now more apt to get a full 60 minutes of do-or-die football...
Captain Kenny O'Donnell, who stopped in at the Varsity Club yesterday with his wife and baby, said he thought it was because Harvard hit so hard for three periods that by the final quarter, the Elis were just getting knocked down like ducks. "I don't think our reserves were any stronger than theirs," he explained. "I think it was just a case of our hitting harder." O'Donnell added that he thought Coach Valpey "has been sensational" and that if Noonan hadn't been put out of commission in the first quarter Harvard might have won by three...
Only in the third period did the situation look Blue, with the Elis twice punching deep into Crimson territory. But after Kenary's fourth quarter interception, trying to kindle the Yale offense was like puffing on a dead cigar Yale was through...
...raining when the opening whistle blew. It began to sleet in the second quarter, when Foley threw a 25-yard pass to end Don Daughters for six points. Yale reared back to score, and seemed sure to kick the extra point, but All-East guard Al Kevorkian crashed through to save the half-time...