Word: quarterback
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Nobody owns a town the way Ben Roethlisberger, the rookie quarterback for the Steelers, owns Pittsburgh, Pa. Not Bill Ford in Detroit. Not Steve Wynn in Las Vegas. Not even Broadway Joe Namath in New York City during his glory years. So when Roethlisberger, who shattered an NFL record by winning the first 13 starts of his career, looks to unwind, he can command a choice table at any upscale joint along Pittsburgh's revitalized Strip. But most Monday nights he and a few friends hold court at Jack's, a dive on the city's South Side, where...
...flourishing mills and the four Super Bowl titles of the 1970s are distant memories in western Pennsylvania. But an energetic blue-collar ethos still engulfs the Steelers. At 6 ft. 5 in. and 241 lbs., the quarterback, 22, is built like a linebacker, or millworker, and fits in with the patrons at Jack's. Veteran running back Jerome Bettis took a $3.5 million pay cut so he could finish his career in Pittsburgh. And at a time when teams are bought and sold like ingots and coaches are fired at the drop of a pass, Steelers chairman Dan Rooney--whose...
...many businesses survive, never mind thrive, with a customer-satisfaction rate of 50%. Somehow that ratio doesn't do justice to the 68,756 patrons packing spiffy Gillette Stadium and the 5.5 million homes watching ESPN as quarterback Tom Brady leads the New England Patriots past the Buffalo Bills. Armed with a game plan designed by the league's best coach, Bill Belichick, Brady dismantles the Bills. No doubt Bills customers at home in western New York are disappointed. Two weeks earlier, it was the Pats turn to disappoint, courtesy of a whipping from the surging Pittsburgh Steelers. The real...
...days when quarterbacks like Fran Tarkenton drew plays in the dirt are long gone. There's now far too much money at stake to leave anything to chance, particularly when a team like Green Bay has $100 million invested in its quarterback, Brett Farve. The modern NFL player is fast, ferocious and laptop equipped, and he reports to a coaching staff so well organized that it puts most corporate setups to shame. That's because if the decision making isn't right on Sunday, you lose. And so do your customers...
...powerful will the director be? Republican Senator Susan Collins describes the DNI as the "quarterback," controlling most of the $40 billion spent annually on intelligence, setting priorities among the 15 spy agencies and forcing them to share secrets. So that the director would remain neutral and not become bogged down in operational details, Congress didn't give the DNI control over spying at the CIA and other agencies. But without operational control, the director may be less useful to the President and therefore have less access to him. It will take a close friend of Bush's or someone "very...