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...dentistry would completely collapse during a recession. Who wants to part with thousands of dollars just to look good? But some evidence suggests that this business is still healthy. For example, sales of Snap-on Smile, a cosmetic device that snaps over your teeth, rose 22.2% in the fourth quarter of '08 compared with the third quarter. December sales were 62% higher than those in October. The device costs between $2,500 and $4,000 for a full-mouth restoration, a much cheaper alternative than restorative veneers, which can cost $30,000 to $50,000. Snap-on Smile CEO Adam...

Author: /time Magazine | Title: Dentists: Smiling in the Face of Recession | 2/19/2009 | See Source »

Dentistry is not pain-free. Willeford reports an overall fourth-quarter slowdown among the Academy of Dental CPAs' clients. These dentists serve patients across a broad socioeconomic spectrum. "We're seeing a lot more open appointment books through March," says Willeford. "If people keep losing jobs, we're going to edge off a cliff." Dr. Roger Levin, CEO of the Levin Group, a dental-management consultancy, is also very cautious. "Traditionally, it takes six to 12 months for economic trends to affect dental practice," he says. "The full impact of the downturn may be yet to come...

Author: /time Magazine | Title: Dentists: Smiling in the Face of Recession | 2/19/2009 | See Source »

...sense that consumers will avoid a $25,000 purchase. Analysts and economists are trying to figure out how much people are willing to spend for almost everything. Will they buy a new refrigerator for $500 if their current model is old but not broken? The data from the last quarter indicate that they...

Author: /time Magazine | Title: PC Sales Start to Look Like the Car Industry | 2/19/2009 | See Source »

...industries were supposed to do relatively well when purchasing power got into a tough spot - cell phones and PCs. It may be that the focus on tech growth potential has been too much about Apple (AAPL) which has done well, at least in its most recent quarter. But, Apple is as much a cult as a business. Some people will borrow themselves into the poor house to own a new Mac or iPhone. (Read "How to Know When the Economy Is Turning...

Author: /time Magazine | Title: PC Sales Start to Look Like the Car Industry | 2/19/2009 | See Source »

...sales are not growing any more. As a matter of fact, they are shrinking and the drop is accelerating. Hewlett-Packard (HPQ), the largest manufacturer of PCs in the world said that its revenue from notebook PC sales dropped 13% in the last quarter and desktop revenue fell 25%. It is likely that results from Dell (DELL) will not be any better when it posts its quarter. Wall St analysts are starting to say that their surveys of retail outlets even show Apple Mac sales slowing...

Author: /time Magazine | Title: PC Sales Start to Look Like the Car Industry | 2/19/2009 | See Source »

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