Word: quartzes
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...Taillac pounces on the envelopes on her table. "When I get the packets, it's like sweets," she says. She unfolds rainbow moonstones, sparkling rose-quartz disks, aquamarines, mirrorlike smoky quartz ("the stone of depressed people") and a mound of sprinkles identified as multicolored sapphires. "Here's an order," she says. "And here's a problem: the buyer has indicated that for some items she would like two. These are stones; they occur in nature. I cannot get the same twice. But Justine will try." Justine Rumeau, De Taillac's right hand of six years, is already sorting through citrines...
...dilapidated, baroque façades, sugarcane presses spewing smoke, and dozens of men (there are very few women in sight) pursuing De Taillac. "Hallooo, halloo. You buy emeralds. You want Indian rubies?" they cry, tugging at her clothes, and when she stops to look over a handful of lemon quartz, she causes a traffic...
...stalls. Pitliya Jewellers has a table with a plastic washbasin filled with pearls. Jain families?members of an ascetic religious group that observes strict dietary rules?run the businesses; Muslims are the expert craftsmen. Later I notice a poster of Mecca in a workshop where four men facet lemon quartz in a weird green glow. Gauri Shankar Dangayach, production manager of one of Gem Palace's cutting units, leads De Taillac down several side streets with open gutters and into one of a dozen look-alike buildings. We go up the labyrinthine stairs and suddenly arrive in a tidy workshop...
SPEND SOME TIME talking with designer Kara Ross about her jewelry collection, and it's hard to miss her repeated use of the words light and movement. Just one glance at a table filled with her golf-ball-size rock-crystal-quartz rings and Maltese crosses, and it's clear that this 40-year-old mother of four likes the kind of jewelry that starts conversations. But don't be fooled. ?They might seem big, but they move,? she says, standing in her sunny, cramped home office that serves as a make-shift showroom...
...Steven Quartz, director of the Social Cognitive Neuroscience Laboratory at Caltech, is one of many experts moving into neuromarketing. He is helping Hollywood studios select trailers for new movies by scanning viewers as they watch a series of scenes to see which ones elicit the strongest reactions in the parts of the brain that are associated with reward expectations. Quartz, who works in partnership with market-research company Lieberman Research Worldwide, is similarly scanning consumers to identify emotional reactions to TV commercials and to products' packaging design...