Word: qube
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Dates: during 1980-1989
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...when Warner Communications with great fanfare launched Qube, a "two-way television" system, Gustave Hauser, then chairman of the firm's cable operations, hailed the Columbus venture as "a supermarket of electronic services...
Warner curtails Qube...
Eventually the system expanded to five other cities and became a joint venture of Warner and American Express. But last week a key part of Warner Amex's ambitious Qube experiment joined the growing list of cable-TV casualties...
...Qube service enables subscribers using hand-held terminals to participate from their homes in programs ranging from quiz shows to televised public opinion polls. But after finding a lack of interest in the two-way offerings, Warner Amex decided to virtually close down its Qube network, which had been supplying 90 minutes of nightly two-way programming to 325,000 homes in six cities. While Qube subscribers will still receive up to two hours of locally originated two-way shows each day, they will have only occasional access to new network programs...
This problem will not go away and, in fact, will only get worse as polling becomes more accurate and quicker projections can be made. On the horizon is the instant-response Qube cable system which would allow immediate living room surveys of constituents via their TV sets...