Word: quesada
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...their hands at us in the water," says Kane Fisher, Mel's 26-year-old son, referring to the pair of divers who made the initial discovery. "At first we thought something was wrong. Then they started shouting, 'We found it! We found it!' " The silver, said Diver Taffi Quesada, 24, Fisher's daughter, "was stacked up like cordwood as far as the eye could...
...ironically, Florida, the seat of the embargo's staunchest Cuban exile support, was the most heavily represented - at least by business if not by Gov. Jeb Bush, who had publicly chastised Ventura for attending the event. "This trip has been an emotional roller coaster for me," said Carlos de Quesada, 34, the son of Cuban exiles who represents a Tampa livestock shipment firm, Cuba-Florida Cattlemen, and who was himself making his first visit to Cuba. "But I and my Cuban-American friends back home, we all think this is a good thing...
...with Star Wars 2 as the summer hit - the comics business sorely needs the movies. Marvel, owners of famous properties including Spider-Man and The X-Men, even filed for bankruptcy (it has since recovered) in 1996. Before The X-Men movie, says Marvel's editor-in-chief Joe Quesada, the entire industry was in freefall, losing 7% to 10% of its readers every month...
...says Quesada, "Spider-Man was all but dead. Recently Spidey has been the cover-boy of the industry revival, with 60% sales growth in the last year. We now have five Marvel titles healthily selling over 100,000 a month from specialist shops across America." The trend is set to continue; Marvel's sales figures for February 2002 were 40% up from the year before...
...well as the publicity and merchandising benefits, Quesada insists that the comics market learned a lesson from The X-Men film: "We missed the boat editorially. The movie was streamlined, whereas the comics were incredibly convoluted, with spin-off titles that splintered the characters. That was alienating and put us in a bad position to capitalize on the movie." Marvel has since relaunched both The X-Men and Spider-Man, bringing the stories in line with the films' simplified structure. Quesada has also hired Hollywood talent: for example, Kevin Smith, screenwriter of the 1994 cult hit comedy Clerks, was recruited...