Word: questioners
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Dates: during 1920-1929
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...make regular excursions to the University Museum. It is hoped that with this new plan, two obvious results will be forthcoming. One is to have the students more familiar with works of art, and secondly to give them the opportunity to form their own judgment on the pieces in question...
Last week the question suddenly loomed: Will Commander Evangeline leave the Army? She sailed last week for the U. S. She carried with her the rancor of her brother, whom she had not once seen during the fight about his office, and whose wife had written to her: "For the time being you have attained your end. Will you not now leave him in peace...
...into the company went the earnings. In fact, Steel's accountants even provided for sinking funds before figuring their earnings. Thus inevitably was the Morgan faith in the U. S. justified and long since has U. S. common sold steadily above par and above its preferred. The only question now is "when will...
Next came an article by Paul M. Hollister, a vice president at Batten, Barton, Durstine & Osborn. Mr. Hollister asked a hypothetical question. What, said he, would happen if publishers, who have already freed their pages from patent medicine advertising, should now refuse to accept any testimonial advertisement that was not certified as unpaid for and voluntary? Mr. Hollister predicted that such a procedure would cause anguish among many agency men charged with formulating campaign ideas, would also grieve Park Avenue females who would be deprived of "their most profitable racket...
Good, Bad. It should be noticed that even Mr. Hollister distinguishes between the good testimonial (unpaid for, voluntary) and the bad testimonial (bought, solicited). It is difficult to see how any publisher can question the advertiser's word concerning the legitimacy of testimonials and it is even more difficult to imagine how the reading public can tell whether a testimonial represents a donation or a purchase. From the standpoint of popular faith in advertising it would appear that one rotten testimonial apple would corrupt the entire barrel and that the distinction between good and bad testimonials will become...