Word: quests
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Dates: during 1960-1969
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...this has yet to produce any surefire way to reduce human impulses to statistics. But Madison Avenue continues the quest out of painful awareness that U.S. businessmen are growing increasingly disinclined to approve their ad budgets without searching questions. The problem that bothers the businessmen was summed up long ago by Department-Store Tycoon John Wanamaker, who was reckoned in his day to be an advertising genius. Said Wanamaker: "Half of my investment in advertising is wasted. The trouble is, I don't know which half...
...dogmatically Marxist, but fiercely, and defensively, anti-Russian. The party offers only one plank, "unconditional surrender of capitalism." Unlike the Socialist Party of Norman Thomas ("a petty, bourgois reform party," says Gilfedder) the SLP refuses to compromise with capitalism in the quest for social reform. As a senator, Gilfedder would not vote for social security, unemployment compensation or Medicare. For to the SLP, social welfare is only a means of bolstering the capitalist order...
This speciously reasoned finale mars, but does not mangle The Affair. Impeccably performed, it pungently evokes its donnish milieu and nobly invokes man's tireless quest to make justice prevail...
...wonder servants are hard to find-or that the quest for them has all but replaced children as the staple of family talk. In Boston, they are telling about the two maids discussing a high-echelon dinner party at which one had just served. "Dean Rusk was there." says the first, "and President Pusey and Walter Lippmann." "What did they talk about?" asks the second. "Why, me, of course...
...Archaeology," says Brothwell, "is no longer pure excavation. It has matured into a discipline demanding the cooperation of a variety of scientific fields." In their quest to extend history, archaeologists are using proton magnetometers to search for the ancient Greek city of Sybaris. They have used aerial photography to locate Etruscan tombs and to find a lost Andean road that was once part of a pre-Inca civilization. By analyzing the content of bone, they have shown Piltdown man for what he was-a forgery that fooled scientists for 41 years...