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...office analyst for Hollywood.com. "People want to have peace of mind that they will not be turned away." The question remains, though, whether an audience exists beyond the first weekend's rush of fans. "There are a lot of unknowns," admits director-choreographer Kenny Ortega. "There's been a quick response by the diehards, the people who cannot miss the film. But it's not for sure if there's anyone beyond Michael's fan base who will make up an audience for something like this." (Read a Q&A with Kenny Ortega...

Author: /time Magazine | Title: Marketing This Is It: How Sony Created a Global Event | 10/27/2009 | See Source »

...Quick Turnaround "The Champagne loses its fizz the longer you wait," says Gaydos. "Sony wants to get this thing out while people are still talking about it, while it's still a phenomenon. It will only diminish." Although the frenzy over Jackson's death has abated, there was a clear mandate to honor - some might say tap into - the international outpouring of grief. "It's not about exploiting," Ortega says. "Every corner of this planet, people were reaching out saying, 'Show us something.' " Ortega was originally asked to edit the 120 hours of mixed rehearsal film for a release around...

Author: /time Magazine | Title: Marketing This Is It: How Sony Created a Global Event | 10/27/2009 | See Source »

...companies that profited from all the bad publicity over BPA," says Elaine Shannon, editor in chief of the Environmental Working Group, an environmental science research and advocacy group in Washington. Shannon's group urged SIGG last month to offer customers full refunds; SIGG declined. (See a quick guide to FDA regulations...

Author: /time Magazine | Title: How Green Is Your SIGG Water Bottle? | 10/27/2009 | See Source »

...Crimson had a few solid scoring chances, with 15 shots in the first period and 14 in the second. Halfway through the opening frame, senior defenseman Doug Rogers rocketed a shot at McGill’s net and took a swipe at the rebound, but Morin was too quick and saved both attempts...

Author: By Courtney D. Skinner, CRIMSON STAFF WRITER | Title: Late Goal Ends Contest in 3-3 Draw | 10/26/2009 | See Source »

...rain, on a muddy field. It’s fierce and physical with star players getting knocked around and fans heckling the refs and opposing players. The two teams relentlessly attack each other’s goal, often to no avail, until the very last second. One play, quick and unexpected, decides the game...

Author: By Christina C. Mcclintock, CONTRIBUTING WRITER | Title: Crimson Get Blanked by Visiting Princeton | 10/26/2009 | See Source »

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