Word: quicklys
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...Terrisse, founder and CEO of STC Associates, a brand-consulting firm. "These days, brands need to become a movement instead of just relying on good reviews for their Super Bowl commercials." But why not hit customers from both the top down and the bottom up? Pepsi executives are quick to point out that there will be traditional television advertising for Pepsi Refresh, just not during the Super Bowl. If you're going to launch a charitable initiative that can build goodwill toward your brand, however, isn't 100 million captive viewers an attractive audience? If you're going to give...
...Harvard, many of us were big fish in a small pond. However, once on campus, we are quick to realize that we are really just guppies. The passing of time effaces our past successes, and we have to adjust to not always being ‘the best’. While any college experience causes students to reassess and ‘find’ themselves, I’ve discovered that this school can be a pressure cooker if students don’t know how to find success after failure...
...Honestly I don’t know if we’ll run into a team as quick as them,” BC head coach Katie King said. “They come on you pretty quick so they make you make decisions quicker. That was something that took us a little time to get used...
...make when I knew him. He's made it now," says one. In 1987, after then CIA director William Casey retired, Reagan nominated Gates to become director of central intelligence. It was the midst of the Iran-contra hearings, however, and there was little hope of a quick confirmation. After four weeks, Gates withdrew his nomination. He recalls going back to his job as deputy and wanting to hide from his colleagues, then getting a call that his father died. Gates was convinced that watching him go through those hearings and investigations was too much for his father's weak...
When Brazil's President was hospitalized last week for hypertension caused by stress and tiredness, one member of his inner circle had more reason than most to hope for a quick and hearty recovery. Dilma Rousseff is is not only chief of staff to President Luiz Inácio Lula da Silva; she's also his personal choice to succeed him as the Workers' Party presidential candidate in October's general election. The constitution prevents Lula from seeking a third consecutive term, which is why he picked the tough-talking former Marxist-Leninist to carry on his progressive policies...