Word: quicklys
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That stores should serve as a social gathering post isn't new: trunk shows have long existed, and several years ago Apple revolutionized the interactive retail concept by inviting customers to hang out with laptops for free tech advice and quick tutorials. Savvy brands know to sell consumers more than just their products, so to establish a more meaningful relationship some are customizing the in-store experience to provide something much deeper: a chance to feel connected to a community...
...it’s been a little tough on people that they can’t just register online,” said Rosenthal. “We’re working our hardest to make sure that we can get people through the system as quick as possible,” he said...
...cachet of the beauty endorsement had been on the wane since the late '80s and early '90s. Models supplanted actors as the "faces" of brands, and celebrities were forced to skulk off to foreign markets like Japan's to fulfill lucrative endorsement contracts under the radar. But a quick glance at a women's magazine in 2006 reveals that there is no more shame in the celebrity-endorsement game...
...from a personal point of view, do I think that in this day and age, a celebrity endorsement is the most effective means of marketing and advertising when savvy consumers know it's paid for? Absolutely not," he adds. "It's a quick and easy way to get people's attention, but it's becoming somewhat redundant. You need to use a celebrity very cleverly, or people are going to tune out. People don't hold these icons in such high regard anymore. Whoever's on American Idol or the MySpace.com kid next door, that's who's famous these...
...your design and supply chain has to be geared towards speed-to-market tactics," he says. "We're one of the few in the U.S. market at our level capable of reacting to fashion the way we do because we've put our machine together that way. That means quick decision making, being able to control and respond to demand and organize your supply, and being able to fulfill that demand. It's very complex...