Word: quiets
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Dates: during 1950-1959
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After last July's Texas Democratic primary election, there was hardly a political seer in the state who did not see the doors of the governor's mansion in Austin swinging wide open for quiet, conservative U.S. Senator Price Daniel. Home from Washington to run for the job he had always wanted, he easily outdistanced five other hopefuls, led his nearest opponent, oft-defeated Austin Attorney Ralph Yarborough, by 165,000 (TIME, Aug. 6). But Daniel did not get a majority of the votes, was forced into a runoff primary with Yarborough, and that was a different story...
...desk, and whenever he runs out of assignments and returns to Toronto, he is routinely assigned to the 7 a.m. rewrite shift to work on obits. To avoid this, he thinks up his own assignments, e.g., hunting the Abominable Snowman in the Himalayas, when the foreign front is relatively quiet...
Died. The Marquis Jason Boniface de Castellane, 53, quiet-living, inconspicuous son of Railroad Heiress Anna Gould (now the Duchesse de Talleyrand-Perigord) and her first husband, the late Marquis Boni de Castellane; in Salernes, France...
Until last fortnight there had been many incidents but no serious outbreaks on Israel's borders since U.N. Secretary General Dag Hammarskjold won his cease-fire last April. At that point, however, Hammarskjold, the usually quiet Swede, felt impelled to make a loud protest. He announced that he would demand that the Jordan government "punish the transgressors" who killed four Israeli bus passengers a few nights earlier. He had no sooner fired off his warning shot than another flare-up occurred on Israel's touchier border with Egypt...
...look and listen in advertising recognizes that the U.S. consumer in 1956 is bettereducated, better-traveled and better-paid than ever. Says a Cleveland merchandising manager: "There are no more yokels." Instead of bludgeoning the customer with razzle-dazzle headlines and ranting copy, admen are buttonholing him with quiet humor, soft talk and attractive art. On the heels of the hard sell spieler comes the shaggy dog who converses with Friend Joe on the merits of rum, and the shaggy Schweppesman who will drink anything plus tonic. Kangaroos sell airline tickets; giraffes promote Ethyl; Mr. Magoo plugs beer. Banks...