Word: quik
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Dates: during 1950-1959
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...change goes farthest back into American life: cooking over an open fire. In the newest expensive kitchens, fireplaces or barbecue pits are standard equipment. Other householders use broilers or rotisseries. Broiler sales last year reached $72,402,000, more than quadruple :he 1952 total. One new firm, the Broil-Quik Co., grossed around $1,000,000 in 1950, its first year; by last year, sales had shot up to $10 million, and the company expects to gross between $15 million and $20 million in 1954. Welbilt Stove last year put an electric rotisserie in one of its gas ranges...
Cage & Chickadee. The chemist is kidnaped by Russian agents even before the big food companies steal his Nutro formula, and turn it to a fast buck with Piksnak ("why bother with that old-fashioned picnic lunch-basket") and Sportnutrine ("attached to the belt . . . in a handy metal kit") and Quik-Meal ("the two-second lunch for America's busiest executives...