Word: quillmark
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...Calendar. Some 1,500 different wall and desk versions, including a circular pop-up of flowers and ones with detachable postcards, celebrating everything from cats to Culture Club, are being snapped up at a phenomenal pace. Some favorites have earned second press runs; 250,000 Trivial Pursuit (QuillMark) calendars sold out in the U.S. and Canada in a month, and Cabbage Patch Kids (Abrams) has been bought by 1.4 million doll lovers. Says Michael Ritz, promotions director of Abbeville Press, where eight of 15 calendars are sellouts: "It's just an amazing year...
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