Word: quinlan
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Advertisers and marketers spend millions of dollars trying to get inside women's minds--for good reason. Female consumers are responsible for buying or influencing the purchase of 85% of all goods and services nationwide. Now Mary Lou Quinlan, former CEO of ad agency N.W. Ayer, has produced Just Ask a Woman, a breezy distillation of 3,000 "listening interviews" about women's purchasing decisions. Among her insights...
Women don't mind if a model is thin and beautiful, but if she's dumb or characterless, they're turned off. Not surprising, says Quinlan, because what women really want is something quite basic: respect. --By Janice M. Horowitz
...Quinlan said the program would work through alumni contacts to give Harvard students practical experience in environmental advocacy...
Stephen J. Quinlan ’04, a co-chair of Harvard’s Environmental Action Committee, offered more specific ideas, as he lead a discussion on a plan for a new environmental internship program...
...What we really need to do is start strengthening the connection between the Harvard world and the outside world,” Quinlan said...