Word: quitandinha
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Dates: during 1940-1949
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Phony Facade. The new Brazilian enthusiasm is industrialization. But the $110 million Volta Redonda steel plant, five years abuilding, designed to make Brazil self-sufficient in steel, has yet to be inaugurated. The $13 million Quitandinha Hotel, which was to attract all the world's wealthy tourists, is virtually empty. The National Motor Factory-one of the world's most modern-has produced by itself one airplane engine in three years of operation. There is a huge movie studio outside São Paulo, brand-new and abandoned...
...Petropolis the fabulous, $13,000,000 Quitandinha ("little fruit stand"), most advertised spa and hotel in South America, faced failure. Suave Joaquim Rolla, Brazil's gambling king and owner of the place, walked in on Treasury Minister Carlos Luz and announced: "Well, I am giving you Quitandinha...
...gambling palaces. He got such a name for efficiency that ex-President Getulio Vargas once asked him to run Brazil's $90-million steel plant (now abuilding). Rolla declined, preferring to build, near the summer capital of Petropolis, the ultimate in hotel-resort-casinos, $10-million, castle-like Quitandinha, where Brazil's inflation-rich flip colored chips onto the felt and frolic on the dance floor...