Word: quits
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Dates: during 1960-1969
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...great man. But as a former Rothschild banker, he was also well aware of the fund of admiration and good will that the French people hold for him. When the Latin Quarter was a battleground last May and June, De Gaulle cut and ran for Colombey and very nearly quit. Pompidou took over, and in a round-the-clock performance under strong pressure, effectively ran the government and cooled the crisis. He felt then that "a current" passed between himself and the country, and quietly told friends that "I will either be the next President of France or the leader...
...Quarterback Bart Starr and Outfielder Carl Yastrzemski star in American Cancer Society ads proclaiming "I don't smoke cigarettes." Doris Day and Lawrence Welk refuse to appear on TV programs sponsored by cigarette companies. Tony Curtis recently became head of a cancer society organization named I.Q. (for "I Quit"), which passes out lapel buttons to people who do so and dispatches public speakers to spread the antismoking message far and wide...
...industry has developed to cater to the millions of people who want to stop smoking cigarettes. Ban-tron, Nikoban and other aids for quitters enjoy brisk sales. "Withdrawal clinics" have sprung up in several cities; they urge people to munch popcorn instead of smoking, emphasize the positive effects of quitting. Paul Newman and his wife Joanne Woodward are among the recent graduates of Sunset Boulevard's "Smoking Control Center," one of several $125 per course habit-breaking outfits that have opened lately in Los Angeles. Chicago's Mayor Richard Daley recently mailed circulars urging 36,000 city employees...
...Banzhaf quit his law firm (one of its clients was Philip Morris) and moved to a Washington flat five blocks from the headquarters of the Tobacco Institute, the industry's Washington lobby. He organized a nonprofit foundation called ASH (for Action on Smoking and Health), which monitors radio and TV to see that antismoking ads are shown and distributes information on smoking and health. Bachelor Banzhaf is authorized to draw a salary of $20,000 a year but manages to get by without it, living on his salary as an instructor at George Washington University Law School...
...industry's rather elaborate public relations effort has been something less than smooth. Manhattan's Hill & Knowlton, the world's largest public relations firm, had been tending the industry's image for 15 years, but it quit a few months ago in disagreement over fundamental tactics. Hill & Knowlton had engineered the defensive, low-profile approach, under which the industry minimized its public involvement in the health controversy. That put the firm at odds with some industry chiefs, who thought that it was time for a more aggressive approach in promoting the case for cigarettes...