Word: quitter
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...bounce" by driving up his negatives. Morris was so obsessed with this that he broke one of the campaign's cardinal rules: no personal attacks. Knocking Dole personally, after all, risked opening the character door, where Clinton was also vulnerable. Nonetheless, Morris wrote a spot that became known as "Quitter": "He told us he would lead. Then he told us he was quitting, giving up, leaving behind the gridlock he helped to create." When Morris played the ad for the President, Clinton was uncomfortable. "I don't really like 'quit,'" he said...
...depressed, paranoid, surly and, one suspects, escapist." Morris neutralizes that side of Clinton--and makes this presidency possible--by playing the game so well that Clinton can almost forget he is playing it. So Clinton can go to a rally where voters scolded him for calling Bob Dole a quitter when he left the Senate, then berate Morris for making the TV spot that called Dole that--even though it was Clinton who approved it. "Dick always worked the dark side," says Rudy Moore, a Clinton aide in Arkansas, "so Bill could move toward the light." In a series...
Shannon Faulkner would have been a quitter if she had dropped out during the two years it took her just to get into the Citadel [SOCIETY, Aug. 28]. Had her classmates at the school been kinder and more welcoming, she probably could have made it. Even though she quit, I still think she is one of the bravest women in the U.S.--certainly braver than most of the men in the Citadel. MATT CALCARA Overland Park, Kansas AOL: Cal Clan
...days later, on Aug. 8, 1974, Nixon made his last televised statement % from the White House: "I have never been a quitter. To leave office before my term is completed is abhorrent to every instinct in my body. But as President I must put the interests of America first . . . Therefore, I shall resign the presidency effective at noon tomorrow." There remained then only a series of farewells. He spoke once again of winning and losing. "We think that when we suffer a defeat, that all is ended. Not true. It is only a beginning, always...
Perot had no firm strategy when he abruptly fled the race two months ago. Then, faced with headlines that branded him a quitter, and with the anger of disappointed loyalists, he quickly improvised a strange quasi-candidacy. At a cost of $480,000 a month, he is maintaining 64 field offices in addition to the Dallas headquarters. They operate as part of a new advocacy organization, United We Stand, which is also the title of a book he brought out in August. The slim volume contains the austere economic plan, including tax increases and spending cuts, that Perot never announced...