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Word: quitters (lookup in dictionary) (lookup stats)
Dates: during 1970-1979
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Usage:

...mind about a new trial. Whatever she decides, Brooke's chances of re-election to a third term this fall have been damaged. But Brooke has no intention of not running. At a pro-ERA rally in Boston last week, he shouted: "I am not a quitter...

Author: /time Magazine | Title: Nation: Family Feud | 6/26/1978 | See Source »

...Quitter...

Author: By Michael Kendall, | Title: Hornig May Accept Post At Harvard | 6/1/1977 | See Source »

...colas but of the letters. Their conclusion: Pepsi's test was invalid because people like the letter M better than they like Q. Chicago Marketing Consultant Steuart H. Britt theorizes that Q is disliked because of the number of unpleasant words that begin with Q (quack, quitter, quake, qualm, queer...

Author: /time Magazine | Title: ADVERTISING: Coke-Pepsi Slugf est | 7/26/1976 | See Source »

September 19: It is learned in San Clemente that Washington Redskins coach George Allen--who is not a quitter--has called Nixon twice since his resignation to wish him well...

Author: By Scott A. Kaufer, | Title: A Good Month For Nixon, Calley and Shirley Temple Black | 10/1/1974 | See Source »

...will destroy yourself," he later quoted her as having told him. Three minutes before he went on the air with his famous Checkers speech, he faltered again, telling her that he did not think he could do it. "Of course you can," she replied. "Pat is not a quitter," he told a nationwide TV audience minutes later. "After all, her name was Patricia Ryan and she was born on St. Patrick's Day-and you know the Irish never quit...

Author: /time Magazine | Title: The Nation: PAT NIXON: STEEL AND SORROW | 8/19/1974 | See Source »

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