Word: quitting
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...exported to the Big Apple, a 4-year-old is left alone in a crowd by his mother. At the end of the ad, the audience is told, "If this is how your child feels after losing you for a minute, just imagine if they lost you for life. Quit smoking today...
...need to spend more money now to avert a short-term depression, then save more money later to secure our long-term economic future. We need to consume less energy in order to reduce our oil imports and carbon emissions as well as our household expenses. We need to quit smoking, lay off the Twinkies and avoid other risky behaviors that both damage our personal health and boost the costs of care that are ravaging the nation's fiscal health. Basically, we need to make better choices - about mortgages and credit cards, insurance and retirement plans...
...truly want to make better choices," explains Yale economist Dean Karlan. He's a co-founder of stickK.com, where users make binding "commitment contracts" to forfeit money to friends or charities - or even "anti-charities" they despise - if they fail to quit smoking, lose weight or meet other goals they set for themselves. "But we need help to get us there...
...behavioral psychology. Instead of assisting smokers to ignore cravings and chronic-pain sufferers to think about other things - the old denial approach - acceptance therapy pushes patients to acknowledge negative thoughts and then overcome them by focusing on values. Even a small amount of this approach seems to help smokers quit, dieters lose weight and patients with diabetes or chronic pain stay out of the hospital. University of Nevada, Reno, psychologist Steven Hayes believes our Prozac culture has trained us to avoid all discomfort, leaving us reluctant to exercise or adjust our thermostats. "We're supposed to be happy-happy...
...cigarette-tax rate, which on April 1 spiked from 39¢ to $1.01 per pack, as a move that will bolster the federal budget while saving an estimated 900,000 lives. Supporters say the measure will stop 2 million kids from lighting up and spur about 1 million adults to quit, but the sharp hike has some smokers fuming. Cigarette taxes, detractors argue, are a way for governments to line their coffers by legislating personal choice--and a prime example of a regressive "sin tax," the term often used for fees tacked on to popular vices like drinking, gambling and smoking...