Word: quiz
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Dates: during 1930-1939
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Professorial, omni-opinionated Walter Boughton Pitkin, author, at 54, of Life Begins at Forty (1932), was a "guest expert" on Canada Dry's Information Please program, sat clam-mum throughout the entire half-hour quiz. Afterwards, he explained apologetically why he had not opened his mouth: he is hard of hearing, heard not a single question...
America is usually wide awake and tuned in 12,000,000-strong Tuesday nights when Announcer Milton Cross trumpets this familiar radio reveille. For Information Please, the quiz program that plays experts for fall guys, has been capital, dependable, adult radio fun for a year and a half, since last November courtesy of Canada Dry Ginger Ale, Inc. Its fast-cracking experts
Information Please won this special dispensation because: 1) it is a scriptless, impromptu quiz show, hence cannot be rebroadcast later, like more predictable shows; 2) it is the star item on the Blue network, long considered a weak sister to NBC's Red network and lately the subject of the briskest build-up campaign in NBC's history. But to the suggestion that other big eastern shows now being rebroadcast might be recorded for the West instead, NBC's retort was: "Would you rather kiss a girl or her picture...
Name Three, a quiz show based on bank night, is a Monday night MBS half-hour sponsored by Dunhill Cigarettes. Candidates picked from the studio audience, asked to name, for example, three vegetables beginning with S, win $2 for each right answer. If a mike-scared quizee can think of spinach, cannot remember squash or salsify, he wins only $2, and the remaining $4 goes into a jackpot. Near the program's end the candidates get a chance to share the jackpot by writing answers to a Toughie (e.g., Name three State capitals named after Presidents). If there...
Stacks of Art Quiz dwindled like canapés at a cocktail party and in two days the first printing (500) was exhausted, another of 1,500 copies ordered. Pleased Miss Parker planned more quizzical quizzes...