Word: quiz
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Dates: during 1960-1969
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...most favorably (75%) regarded by consumers. Then came newspapers (73%), television (55%), radio (32%), and at the bottom of the list, highway billboards (20%). Last year newspapers occupied the top spot in the consumer's affection as an advertising medium. In 1957 television was on top. But the quiz scandals knocked its favorable rating from 83% to 49% before it started up again...
...victims. Thus the recent U.S. scene has offered the spectacle of "The Martyr as Manly Rapist" (Caryl Chessman), "The Martyr as High-Minded Gigolo" (Chance Wayne in Sweet Bird of Youth), and "The Martyr as Put-Upon Professor" (Charles Van Doren, self-proclaimed victim of the TV quiz riggings). The ultimate in 20th century "compassion" is to declare God irresponsible. In a Jules Feiffer cartoon a kindly chap standing on a stool concludes his monologue with God thus: "Listen up there-if you ever start a war, I'll understand. It's an attention-getting device...
...more than 2,500 college and high school classrooms in the U.S. and Canada where TIME is used regularly as a supplementary text, students this month are taking TIME'S latest Current Affairs Test. This 100-question quiz offers an entertaining way to review the eventful period from September through December. You may have a copy of the test booklet (and answer sheet) by sending 25? (or $1 for five) to TIME 1961 Current Affairs Test, P.O. Box 1961, Radio City Station, New York...
...programs, as they are primly called, began to come into their own. While they cannot possibly match the concern a network lavishes on a profitable husband-and-wife comedy, they have made some impressive strides into prime evening time. Spurred equally by the guilt feelings left over from the quiz frauds and by interest in the political campaign, the networks are putting more information programs on the air than ever before. If the 1960 campaign seems to have been less fustian than others in the past, TV's exacting eye and ear deserve much of the credit...
THIS week the 1960 edition of TIME'S Vacation Review Quiz is being mailed to the thousands of students across the country enrolled in the TIME Education Program. A supplement to TIME'S annual Current Affairs Test, the 50-question quiz was created as an entertaining way for college and high school students to review the news. You may have a complimentary copy (and answer sheet) by writing to Vacation Review Quiz, Box 415, New York...