Word: quiz
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Dates: during 1960-1969
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...grades he gets on fifth-grade tests at school. But when it comes to writing, Timothy can't spell, not even such simple words as had, they and built. Like many a U.S. student, he has learned to memorize only what he needs to know for a quiz. "I don't think I'm getting the benefit of my tax dollar when it comes right down to it," Father Lewis told the astonished board. The members agreed that he might have a point, then got on to other business. Said Lewis later...
...encrusted and strung with 41 clusters and strings of precious rocks borrowed from a New York jeweler. The spectacular finery, reportedly worth $1,000,000, and billed as the world's most costly dress, was designed by Couturiere Livia Sylva. Hope wore it on NBC-TV's quiz show, Play Your Hunch, where contestants guessed about the number of constellations in her high-carat caparison. Hunch's master of ceremonies, Merv Griffin, suggested to her that they should quietly run away together. Hope declined, conjectured that cops would soon overtake them...
...very different reasons, the two names that may lastingly identify the 1959-60 TV season are Charles Van Doren and David Susskind. With his now-famed, melodramatic confession ("I was deeply involved in a deception"). Van Doren exposed not only the quiz fakes but the underlying shoddiness of the TV industry, started an ostentatious if temporary move toward purity. Susskind, who emerged again as the season's most prolific producer, demonstrated that the most important problem- more important than quizzes, payola and canned laughter-is good programing...
...often-used Murray promotion gimmick, said FTC, was to call people on the phone, give them a simple "quiz" such as: "Name two Presidents of the U.S. besides Eisenhower who were once generals." For the correct answer, the Arthur Murray studios handed out "$25 in free lessons." But all too often, said FTC, the lucky winner found that he had to buy a complete course to collect his prize. FTC also rapped the "Lucky Buck" contest ("Check your dollar bills. If any of the serial numbers contains a 5 and 0 you've got a winner"), and objected...
...eagerly for the honor of contributing to his column. These guest appearances, combined with his own fey wit, earned him a tidy salary-at one time $25,000 a year-and a wide following. The Adams circle grew by millions after he joined radio's renowned Information Please quiz program in 1938, along with Clifton Fadiman, John Kieran and Oscar Levant...