Word: quiz
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...Among others scheduled this season are TIME Guides to the U.S. Supreme Court, the Great Society, the Negro in America, the New Canada, Red China, Economics/ Food/Population, and a Calendar of World Religions. The guides are interspersed with a Cover Collection and monthly news quizzes, including a Vacation Review Quiz, a 100-question Current Affairs Test, and the Year-End Review. All this, of course, is supplementary to TIME itself, now used as a "contemporary textbook" by thousands of teachers in the U.S. and abroad...
...hands out Hollywood-type Oscars to supersalesmen. "They go over particularly well with the womenfolk," he says. Each planeload of 160 husbands and wives is briefed on next year's line of refrigerators on the way over. On the way back across the Pacific, the travelers take a "quiz in the clouds" about what they have learned. Nobody flunks...
...recording companies are wide-awake to the marketing possibilities of the tapes. In December, RCA Victor will introduce "minimum concentration" language courses, plans later to bring out quiz games and storytelling tapes to pacify children on long trips. Doctors use the tapes to keep up with the medical news, traveling salesmen to hear pep talks from company executives. Editor William Buckley listens to Shakespeare's plays when driving to work; Jerry Lewis listens to scripts en route to the studio. Hundreds of players have been installed in powerboats and airplanes, as well as in funeral limousines, which broadcast hymns...
...weekly in three cities across the country and 21 more will be added in September. His syndicated radio interviews play daily in 254 cities, with an average ten new stations signing up each week. In addition, Pyne is host of NBC's daily Showdown, a typically mindless daytime quiz game. Blond, seldom-smiling Joseph Pyne, 41, is on the air altogether 27 hours a week, earns about $200,000 a year...
...Major Lance. (We apologize profusely for a printer's error which dropped the last "Um" in the quiz...