Word: quiz
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...often-used Murray promotion gimmick, said FTC, was to call people on the phone, give them a simple "quiz" such as: "Name two Presidents of the U.S. besides Eisenhower who were once generals." For the correct answer, the Arthur Murray studios handed out "$25 in free lessons." But all too often, said FTC, the lucky winner found that he had to buy a complete course to collect his prize. FTC also rapped the "Lucky Buck" contest ("Check your dollar bills. If any of the serial numbers contains a 5 and 0 you've got a winner"), and objected...
...eagerly for the honor of contributing to his column. These guest appearances, combined with his own fey wit, earned him a tidy salary-at one time $25,000 a year-and a wide following. The Adams circle grew by millions after he joined radio's renowned Information Please quiz program in 1938, along with Clifton Fadiman, John Kieran and Oscar Levant...
...ever explained why the House subcommittee investigating TV quiz shows never called a St. Louis Army supply clerk named Teddy Nadler. Maybe the probers believed that Teddy honestly knew all about classical music, history, mythology, baseball-the astonishing assortment of information that won him $264,000 on The $64,000 Challenge. But whether the legislators were fooled by the champion or not, last week another Government agency got hold of Teddy. The Bureau of the Census gave him an eminently unfixed quiz with a slim, two-week, $13-a-day prize, and Teddy flunked on the first round...
...Revson brothers have a talent for making headlines. In the quiz-show scandals last fall Brother Martin was described to House investigators as the RevIon executive who attended the weekly $64,000 Question producer sessions where contestants-and their longevity on the Revlon-sponsored series-were discussed. Martin denied any knowledge of rigging, pointed out that he no longer worked for Revlon anyway. Charles testified that he left Question questions to Martin, refused to discuss why his brother had quit...
When the explanations were finished, Ike said quietly: "If you want to offer your resignation, it will be accepted." Doerfer might have got off easier if he had not cruised through hot water with Storer once before. In 1958-long before the rigged quiz and payola investigations-Doerfer told the House Subcommittee on Legislative Oversight that he had spent a week in Florida and the Bahamas at Storer's expense, and admitted that he had also accepted at least $1,000 worth of airline tickets, hotel bills, fees for speeches, and the loan of a color TV set, from...